Google Ads and paid social set up and managed to generate real enquiries. Every pound tracked so you know exactly what's working. One channel inside a single marketing retainer, with your ad spend always kept separate.
Paid advertising should have a clear return. If it doesn't, something in the setup isn't right.
You're paying more per click but not getting more enquiries. Budget is being absorbed and you can't tell where it's going.
The platform says your ads are running. Your website says people are visiting. But you can't connect that to actual business coming in.
Clicks from people who'll never buy: wrong location, wrong intent, wrong stage. Bad targeting burns through a budget fast.
Campaign setup to ongoing management, with honest reporting on what the spend is actually producing.
The right campaign type for your goal: search, display, or paid social. Structured properly from the start so your budget goes where it should.
Deep research into what your customers are actually searching, and who on social looks like your best buyers. Negative keywords built in from day one.
Proper tracking setup so every enquiry, call and form submission is attributed correctly. You see what the ads are producing, not just what the platform claims.
Monthly bid adjustments, ad copy testing, audience refinement. A plain report each month showing spend, leads and cost per acquisition.
A handful of setup and management mistakes drain most ad budgets. Here's where the money usually leaks, and how I run things differently.
Paid ads need good foundations. Rushing to spend before the setup is right wastes budget.
I look at any existing campaigns (or start fresh) and get clear on what a good outcome looks like: enquiries, calls, sales, cost per lead.
Campaigns structured properly, tracking verified, ad copy written. We launch at a controlled budget until the data tells us what to scale.
Ongoing management based on real performance data. Monthly reports show exactly where the money went and what it produced.
You're working directly with Allan Noble, a Chartered Marketer who has led SEO, PPC and e-commerce for national and international brands. That same expertise and attention, pointed at your local business, with no layers in between.
You don't pay a separate PPC fee. Campaign management sits inside a single Focus Digital Media retainer, alongside your other channels. Your ad budget is separate, paid straight to Google or Meta, and I never touch it.
This is the management fee. Your ad spend is separate and paid directly to the platforms. Your exact retainer depends on what your business needs, agreed up front.
No lock-in. Cancel any time.
I'll review your website and tell you whether paid advertising makes sense, what it would cost, and what a realistic return looks like. Free, no strings.
