For years I ran marketing for national and international brands: SEO, PPC, e-commerce, the lot. Real budgets, measurable results, proper work. But I kept noticing the same thing about local businesses back home in West Lothian. They were paying agency prices and getting agency treatment: someone they'd never met on the account, a monthly report full of jargon, and no real sense of whether any of it was actually working.
A local business should be able to get proper marketing expertise without having to hire a big agency to access it.
So I started Focus Digital Media to be the opposite of that. One Chartered Marketer, doing the work directly. The same expertise those national brands paid for, pointed at the local businesses that actually need it, explained in plain English, with no lock-in and nothing hidden.
I'm based in Livingston, I work with businesses across West Lothian and beyond, and the person you speak to on day one is the person doing your marketing on day one hundred. That's the whole point.